Premium customers flying with American Airlines later this month will be treated to special goodies.
American Airlines has announced that it will provide limited-edition amenity kits, on select international and transcontinental flights, with customers set to receive products from ethically-sourced leather-goods brand Raven + Lily and skincare products by celebrity facialist Joanna Vargas.
They are described as beautifully designed, purpose-driven bags on board that customers will enjoy in the air and on the ground.
“These amenity kits are more than just a travel essential — they’re an elevated part of the journey,” said Heather Garboden, American Airline’s chief customer officer.
She added: "From the quality of the materials to the curated skincare and comfort items inside, every detail was chosen with intention and care.
"This is part of our larger commitment to delivering a premium and comfortable experience for our customers — and we’re just getting started.”
There are three separate kits available, one for each premium passenger segment (i.e. American Airlines 'Flagship' customers, Business, and Premium Economy).
Passengers with a Flagship First or Flagship Suite Preferred seats get a navy crossbody bag inspired by Raven + Lily’s Yami Backpack, finished with hand-stitched kantha zigzags and a removable strap. These come with an oshibori towel, upgraded oversized eye mask and crew socks, plus Joanna Vargas hand and body lotion and moisturizing lip balm.
Flagship Business and Flagship Suite seats receive a sleek powder-blue and navy pouch with a removable, kantha-stitched wristlet, along with the Joanna Vargas skincare products.
And, Premium Economy passengers get a magnetic leather pouch in navy or orange that doubles as a sunglasses case, as well as the Joanna Vargas products.
Kinda Lincoln, CEO of Raven + Lily, highlighted that the pieces are to be 'reused, loved and carried well beyond the flight.'
“Every product we create at Raven + Lily is made with purpose, blending beauty and function,” Kinda Lincoln commented.
Skip to the end ...
When do American’s new Raven + Lily amenity kits launch?
American Airlines’ Raven + Lily amenity kits begin flying later this month on select international and transcontinental routes.
Which cabins receive which Raven + Lily bag designs?
American Airlines provides a navy crossbody in Flagship First/Flagship Suite Preferred, a powder-blue and navy wristlet pouch in Flagship Business/Flagship Suite, and a navy or orange magnetic pouch in Premium Economy.
What Joanna Vargas skincare items are included in the kits?
American Airlines’ kits feature Joanna Vargas travel-friendly essentials, including hand and body lotion and a moisturizing lip balm.
