Universal will soon debut Wicked Good overlay for popular movie experience

Universal 3 min read
Universal will soon debut Wicked Good overlay for popular movie experience

Universal Orlando Resort is bringing a special limited time experience that will delight fans of Wicked.

Ahead of upcoming movie 'Wicked: For Good', the Universal Studios Florida park's Wicked: The Experience will get a fresh overlay, on 31 October 31.

It The immersive retail space will feature new movie props, photo opportunities, exclusive merchandise and other surprises inspired by the new Universal Pictures’ movie.

Wicked: For Good is due to land in cinemas on November 21, and, Universal has described the limited-time update to Wicked: The Experince as the “ultimate way to celebrate the magic of Wicked” before the release.

Universal highlighted that it will deepen the Oz theming with scenic nods to Shiz University and the Emerald City, plus fresh displays of costumes and props from the new movie.

Shoppers can pick up new merch for the new Wicked: For Good movie, with expected product lines including home goods and plush to bag charms, accessories and apparel.

Sweet-toothed guests can meanwhile indulge in “wicked good” themed treats including the Yellow Road Shake (made with Dulce de Leche ice cream) and the Wizards Elixir Shake (a Mint Chocolate Chip treat), available at closeby Schwab’s Pharmacy.

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When does Universal Orlando’s Wicked overlay start?

Universal Orlando’s Wicked: The Experience overlay begins on October 31, 2025, at Universal Studios Florida.

Where is Wicked: The Experience located in the park?

Wicked: The Experience is located inside Universal Studios Florida as an immersive, themed retail space.

What new features are included in the 2025 overlay?

Universal Orlando’s overlay adds new movie props, photo ops, exclusive merchandise, and themed treats like Yellow Road and Wizards Elixir shakes.

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