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Retail

MSC World Asia unveils expanded retail offering luxury boutiques and family pop-ups

by We Are Guests Newsroom
The image depicts a modern retail store interior featuring various merchandise displays. The bright lighting highlights a variety of toys and collectibles arranged on shelves, with a central checkout area visible. bImage courtesy of MSC Cruises.

MSC World Asia has revealed it will carry an expanded retail offering when it begins Mediterranean sailings this winter.

The ship’s shopping zones include an outdoor World Promenade of waterfront boutiques and an indoor World Galleria that combines retail with entertainment and design.

MSC Cruises said the onboard selection will feature fragrances, watches, fashion jewellery, cosmetics and electronics from global brands.

“With MSC World Asia inviting guests to experience The Art of Cruising, we are delighted to offer an exceptional onboard shopping experience that reflects the spirit of the journey,” said MSC Cruises Senior Vice President Onboard Revenue Georg Schmickler.

Named brands listed include Xerjoff, Parfums de Marly, Jo Malone London, Chanel, Dior and Swarovski.

For the first time on an MSC ship, two family-focused venues, The Harbour and The Clubhouse, will host dedicated pop-up retail spaces offering MSC World Asia-themed collectables, branded merchandise and keepsakes.

Available items range from family games and T-shirts to tote bags, towels and exclusive souvenirs.

MSC World Asia, which is slated to launch on December 4, will operate seven-night itineraries calling Barcelona, Marseille, Messina, Civitavecchia for Rome, Naples and Valletta; she is the third ship in MSC’s World Class series and incorporates design elements inspired by Asia.

by We Are Guests Newsroom

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Story facts

MSC World Asia will expand onboard retail with outdoor World Promenade and indoor World Galleria, including pop-up spaces in two family venues as it prepares for its December 4 launch.

MSC World Asia will expand its onboard retail with outdoor World Promenade and indoor World Galleria.

Two family-focused venues, The Harbour and The Clubhouse, will host dedicated pop-up retail spaces.

Items range from family games and T-shirts to tote bags, towels and exclusive souvenirs.

The ship is slated to launch on December 4 and will operate seven-night itineraries to Barcelona, Marseille, Messina, Civitavecchia (Rome),…